The hair salon industry has undergone a complete paradigm shift in the last two years (due to you-know-what). Numerous hair stylists have gone completely mobile or are, at least, opting for a salon on wheels as a side hustle.
This adjustment was propagated by the changing lifestyles of customers. Post pandemic, people have adapted to staying at home and having essential goods and services delivered to their doorstep. Now whether you call this ‘being lazy’ or ‘time-savvy’, it seems that this fad of mobile hair salons is here to stay.
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If you are a salon owner or a hair stylist looking to open a mobile hairdressing salon, you have come to the right place. Our explores the various stages involved in the process and is tailored for you!
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Step 1: Planning your mobile hair salon Step 2: Acquiring your license and registration Step 3: Investing in your venture Step 4: Planning for operations Step 5: Getting the word out Conclusion: You are ready to roll
We just wanted to make sure you read our background information first 😁. So, before jumping into the planning, let us discuss the details of such an establishment.
A mobile hair salon is a setup where the traditional physical store is eschewed. Instead, the hairdresser(s) commutes to the client’s home or a particular locality.
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There is one standout advantage for the hairdresser, that this setup can function as an addition to their regular business. But also noteworthy is that arranging your schedule such that you smoothly switch between your mobile option and traditional salon can be tricky. Luckily, we have a key ingredient mentioned in this that will help.
The main aspects of planning for your mobile hair salon include deciding on your business model and finalizing your details for working.
Once you have the answer to these questions, we move on to the next part- choosing a business model. There are 3 common types of business models for you to choose from –
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If you are just starting out in the industry and have planned to set up a completely mobile workspace, this model is for you.
Here you, i.e., the hairdresser operate out of a salon on wheels, usually, an RV remodeled to serve clients inside. The biggest advantage is that you will not have to incur any property rental charges. Although there remains the need to acquire and maintain the permits for mobile business.
This is a different way of operating a mobile hair salon but it has been around for decades. Some clients prefer to get their hair done from the comfort of their homes and so the hairdresser commutes with a full hair salon kit.
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An added advantage to this model is that any expenses for utilities required (water, electricity, etc.) will be borne by the customer. You will only have to bear the expenses for travel and the necessary equipment.
This model might be preferable for you if you already operate a traditional hair salon and are looking to boost your revenue. Here, you would give your customers the flexibility to choose between visiting your salon for an appointment, or you visiting their home for an appointment.
However, managing your schedule with both in-salon and at-home appointments can turn into a real headache.But don’t worry, this key ingredient (mentioned below) will come to your rescue!
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Use a hair salon scheduling software, such as Appointy, to automate your booking process. It allows customers to book appointments with you round the clock and manages your appointment calendar, so you don’t have to!
Before starting any business, one must obtain the necessary license and permits as per state guidelines, to avoid any issues later. Any traveling hair stylist usually requires a cosmetology license. You will require an additional Employee Identification Number (EIN) that recognizes your business and allows you to pay taxes.
In some states, an additional requirement for mobile hair stylists is relevant certification, to operate independently. And in most states, traveling hair salons require a separate vehicle permit as well, so be sure to check that out as well if you’re planning to open a fully mobile salon.
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Once you are equipped with the necessary documentation, you can finalize the vehicle for your mobile salon. Of course, it is not a necessary step to become a mobile hairdresser, feel free to jump to the next step if it’s not relevant to your business model.
Once you have finalized your vehicle, you can proceed to pick out the equipment you will require in your mobile salon. A few common items include:
Of course, the rest of the equipment for your portable salon will completely depend on the mobile hair services you plan on offering and the brands of your choice.
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While not a mainstream expense, the interior decor of your salon is definitely an important one. Your mobile salon will be the place you will bring your customers to, so make sure you jazz it up!
While your salon may be mobile, you’re not completely off the hook when it comes to managing various important aspects for it to run smoothly.
Right off the bat, you need to ensure your vehicle’s protection. Surely you’ve invested a sizable chunk of your money into your transportation vehicle that doubles as your salon unit. Such a valuable asset must be insured, so you’re safeguarded against any unforeseen circumstances.
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The costs depend on your vehicle and your state, but plenty of options are available starting at nominal annual fees. Just make sure you check the fine print to ensure proper coverage for your vehicle.
Enough talk about spending money, now let us talk about potential earnings. But before setting your prices independently, it would be wise to check out your existing salon competitor’s pricing. This way, you get a fair idea of current market rates and also what your customers are willing to pay.
Next, compute your costs to run your business i.e., include the cost of utilities, gas, etc. in your startup costs. This is an amount you wish to break even in the first year.
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Now with these figures in mind, pull up your list of services from Step 1, and set prices such that you earn a profit with good enough margins and also stay within customer paying capabilities. Of course, you can mark up your prices to offer any opening discounts as well, it all depends on you!
If you want a more detailed that talks about the nitty-gritty of planning your prices, check out our Salon Pricing Guide.
With the planning done, you’re all set to start marketing and bringing in new customers. It is a rather important part of opening a new business and we even recommended setting aside a certain budget for your marketing needs.
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Our reasoning is that if you do not make people aware of your business, how will they come to visit you? And thus, you gotta market. The first step in marketing is working on your branding guide to set you apart from your competition. This will include-
These days, thanks to the internet, many marketing channels such as Instagram, Facebook, or Tiktok have opened up, where you can create your business account for free. And unless you plan on hiring a team, posting on these social media channels will remain free.
Additionally, you can set yourself up for success by scoping potential clients and advertising directly to them. With a mobile salon, you have the advantage of catering to people unable to visit your salon such as nursing homes or any other such communities. So here you can:
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Apart from these conventional methods of marketing, you can also explore and see what works for you. For example, if your community is actively conducting events, you could join them as a speaker or put up banners there. The possibilities are endless, you just have to see what works for you!
While opening a mobile hair business may seem deceptively simple, as you saw, there’s a fair bit of effort and back work that goes into it.
We hope you found our to be an informative guide on how to start a mobile hair salon. When you have a proper framework like this backing your business, your business will surely hit the ground running.
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We at Appointy, help business owners grow and run their businesses with our online scheduling software. This was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.
If you have any thoughts on this or would like to chat about your business struggles and achievements, let us know in the comments below.
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“How can my mobile hair salon stand out amidst several competitors?”, one might ask. But mobile hair salons have different target markets and offer different services.
Some people prefer to go
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