If you keep up with fashion trends, you know that permanent jewelry (or forever bracelet as it is popularly known) is a hot commodity right now. Just use the hashtags #permanentjewelry and #permanentbracelet on TikTok and Instagram right now, and you’ll discover they have hundreds of millions of views.
If you’ve seen a celebrity with a gold or platinum chain around their wrists or ankles, chances are they are permanently welded. If you’re curious about what the permanent jewelry hype is all about and are interested in starting your own permanent jewelry business, this article is for you.
Permanent jewelry is exactly what it sounds like. A piece of jewelry like a bracelet, chain or ring is permanently welded on your wrists, ankle, finger, or neck. For most people, the thought that something will be soldered next to their skin is sure to create some scare.
What Is Permanent Jewelry? Everything To Know
However, the process is fun and painless. Plus, the jewelry doesn’t touch or pierce the skin – some even say it’s a great alternative to tattoos. The best part is that the bracelet has no start or finish – it’s one complete loop. Not to mention the endless customization options, like this TikToker discovered. For example, you can customize your bracelet to match your nail polish or even add little gems or beads.
Some may wonder about the essence of having a piece of permanent jewelry on the body. Well, imagine you and your sister, sorority sisters, or mom having matching bracelets that are permanent. Or the entire bachelorette party donning similar jewelry that doesn’t come off. What better way to symbolize bonds of love, commitment, and friendship?
Demand for permanent jewelry is ever-increasing, and if you’ve decided to join the bandwagon, we’ve listed everything you need to start the business.
Permanent Bracelets Are Trending
For starters, you will need multiple styles of custom-length or bulk chains in various colors, including gold, platinum, rose gold, and silver. To enhance the look of the chains, you’ll need dangles and links.
Now, one thing you’ll realize is that there’s a broad category of jewelry to choose from. To maximize sales and success, you may want to carve out a niche for your products.
Once you narrow down these elements, it becomes easier to market to your target audience. You can also discover trending products online and use this resource to launch your collection based on consumer habits.
Permanent Jewelry: What You Need To Know
If you aren’t a jeweler, we recommend getting a stainless-steel practice chain before you move up to precious metal. You’ll use this chain for training and familiarizing yourself with how the welder works (more on this later). Once you perfect the art of welding the chain closed, you can move to smaller and smaller chains until you master the technique.
Perhaps the most important aspect of your entire jewelry business is your brand. It’s, therefore, important to clearly define your brand story, mission, and vision. Remember, your brand is your voice and should, therefore, be well-curated.
Start by developing a strategic plan that includes specific business and personal goals. Next, devise ways to help shape a specific image in your targeted audience’s mind. How do you want your business to present itself to your customers and stand out among competitors?
Local Permanent Jewelry Brands Offer A Sustainable Spin On Sentimentality
There’s no doubt that the permanent jewelry business is currently one of the best revenue streams. But you need to ask yourself, what’s my game plan for entering and conquering the market? Once you devise the game plan, you need to determine how you’ll deliver it. Here’s a three-step plan to help you develop a brand strategy:
You can share your story via the About page on your website, where you share your personal story behind your inspirations and designs for the brand.
There are various ways to develop your products, including sourcing them from the manufacturer or 3D printing them. For a permanent jewelry business, you’ll need to buy bulk chains in custom lengths from jewelry stores like Stuller or Catbird. These chains are easier to measure and cut, making them perfect for this business.
Endless — Permanent Jewelry Appointment Deposit
Since this is a hands-on approach kind of business, you’ll need to set up your workspace. The good thing about starting a permanent jewelry business is that the equipment and supplies you need are quite small. It means you don’t need a big workstation.
You can do your research to determine where to source the equipment. A good alternative is to use word of mouth to find information like price, quality, and shipping.
Most online stores rely on creative photos to sell their products, and yours should, too. Online consumers want to see what the product looks like before purchasing it. Without high-quality images, you won’t attract anyone to your site.
What Is Permanent Jewelry? Learn About Forever Bracelets Here
Note that you don’t need to hire a professional photographer or purchase an expensive camera. There are dozens of free photography courses online that show you everything from lighting setup, angles, backgrounds, and how to use your smartphone.
If your budget allows you to hire a professional photographer, go for it. These are highly skilled professionals who will guarantee top-notch photos that get the attention of buyers. An effective strategy that fashion houses use is to lend their jewelry pieces to models and celebrities when gracing various events and let the paparazzi do the rest.
Your store needs exposure, and nothing works effectively like a website. An online store allows you to showcase your products and skills, and share details, customer reviews, or testimonials about your products.
Everything You Need To Start Your Permanent Jewelry Business
Now you have your products, equipment, brand, and online store. The only thing remaining is to promote your products. This is where you need to get aggressive with your marketing to penetrate this highly competitive market.
You can leverage various marketing channels at your disposal, including social media platforms like Facebook, Instagram, and TikTok, which connect you to hundreds of millions of potential buyers.
You can also host permanent jewelry events for your customers and request them to invite friends and families. Attending local fashion events, fairs, home parties, or setting up a booth at artist markets and farmers’ markets also creates exposure. This marketing tactic gives you the chance to meet your customers in person, which can do wonders for building and strengthening customer relationships.
Catbird's New “welding Annex” Offers Permanent Jewelry—for Under $100
Do you own a salon, boutique, tattoo shop, or piercing studio? You can rack up more revenue by adding a permanent jewelry service. The business doesn’t cost much to start, has a shorter learning curve, and has a high ROI.
You Might Also Like:Blogging for Business v.2.0: Why It Is Possible to Make Money Blogging Fast How to start a successful virtual assistant business How To Start A Successful WordPress Blog [The Most Detailed Tutorial for Beginners]Permanent jewelry is a hot commodity right now, and we’re here for it! Inspired by friendship bracelets, permanent jewelry has become increasingly popular due to its aesthetics and the unique experience involved in acquiring it. Evolving from the hand-woven friendship bracelets of the 1970s, today’s permanent jewelry is sleek, sophisticated, and made of various precious metals including 14K yellow gold, white gold, rose gold and platinum.
Fashion influencers have made welded-on jewelry videos with the hashtag #permanentjewelry go viral on TikTok with over 359.9 million views and counting. Pop-up permanent jewelry events and bracelet bars are on the rise, and many sessions sell out as quickly as they’re advertised. Fine jewelry boutiques may cater exclusively to permanent jewelry customers and are open by appointment, while retail chains might offer walk-in services on a first-come, first-serve basis.
Permanent Jewelry Welder By Sunstone Welders, Orion Mpulse 30, Pulse Arc Permanent Jewelry Welder With Touch Screen Interface
The process of securing permanent jewelry onto the wearer is easy, quick, painless, and non-invasive. Measure the length of chain needed, cut the chain, and place it around your customer’s wrist, neck, ankle, or finger. Connect a jump ring and then close it quickly and easily with a pulse-arc welder. Add beautiful dangles and links to create unique, personalized jewelry that can be worn — always.
Having custom bracelets, necklaces, anklets, or rings welded on permanently is a unique experience that can symbolize the bonds of love, friendship, and commitment. It’s a great personalized option for bridal showers, baby showers, anniversaries, birthdays, parents and their children, sisters, and just because.
Ready to dive into the permanent jewelry business? It’s easy to get started, and Stuller has all the essentials for your success. Create a designated space in your store for the permanent jewelry services you plan on providing. You will need a pulse-arc welder, a startup kit, a variety of custom length chain, jump rings, dangles and links, plus a display to showcase the chain options.
How To Start A Permanent Bracelet Business
Stuller makes it easy to find everything you need to be successful. Whether you are a new designer or have an established jewelry business, adding permanent jewelry to your offerings can be a great source of increased revenue and repeat customers. Check out Stuller.com/PermanentJewelry to learn more.
We encourage you to share photos of your permanent jewelry creations using Stuller products. Include #HowIStuller #permanentjewelry #permanentbracelet in your social media posts.
Cheryl holds a bachelor's degree in Broadcast Journalism from the University of Louisiana at Lafayette. Her extensive experience in the radio and print magazine industries and love of custom jewelry paved the way for her to
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